A lot of elements go into making a great website design, but one of the big cornerstones of any design is picking the right font. What font family will you use for headers or the menu, how big is the text, and when you mouse-over a link, does it change colour, or does an underline simply appear?
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After more than 10 years building websites, and over 5 years building sites for clients, I have seen lots of weird and just plain bad decisions in the business of creating websites. The reasons are many, but it all comes down to experience and time, so I thought I’d try to offer a little advice from someone who has had to fix mistakes that range from insignificant, to massive.
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There are two kinds of Search Engine Optimization (SEO), if you ask me.
One form of SEO is the necessary work that happens when you build a new website or update the site’s theme. This involves adding the proper elements to the page to help the content get picked up easier by Google, and it also includes basic plugins that help users adjust the SEO settings for each page–like the focus keyword–right from the content management system.
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A closeup of the perigee “super” moon from Saturday, May 5 in Toronto.
The photo has been cropped to give a nice zoom effect since I was only using a 200mm lens.
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Google’s Engage program, and more specifically their Google Engage for Agencies, is an incredibly useful tool for businesses starting out in the SEM industry. I’ve been working through their materials for a while now, and it comes with some great benefits, including local training events, webinars, and a few useful tips.
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On Friday, April 13, I spent a little time early in the morning at High Park in Toronto to capture photos of the cherry trees in blossom, which really only lasts for a week before they are gone.
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